Specialties: managing and nurturing creative teams in Spanish & English / planning and executing complex creative projects / broad experience in advertising, film, print, and content.

I manage both writing and design teams from inception to delivery of campaigns for TV, print and web. With budgets ranging from $2K to $12M, I assemble and guide all aspects of production from shoot to launch, including copy proofing, editorial, special effects, colouring, audio, licensing and usage contracts including celebrity talent.

EXPERIENCE


Freelance, Los Angeles & London.  April 2013 - Present

Producer ::  currently freelancing at Google Creative Lab in London

  • Google GT (Brand Studio LONDON)
  • Halifax 'Giving Extra Awards' (adam&eveDDB)
  • John Lewis home & wellness social (adam&eveDDB)
  • McCain Tea Time social (adam&eveDDB)
  • Foster's Helluva Tour campaign (adam&eveDDB)
  • Desperado's City Hack social (adam&eveDDB)
  • Lipton's Ice Tea: Daybreakers (adam&eveDDB LONDON)
  • iPhone 6 & iPhone 6+ EU TV launch (MAL LONDON)
  • Khan Academy TV (ENSO LA)
  • MAC's 30th Birthday film (MAL LA)
  • ShopHouse Kitchen (ERIC WOLFINGER SF)
  • Google B2B Campaign (ENSO LA)

TBWA/MediaArtsLab, Los Angeles.  March 2011 - April 2013

Producer ::  US and International broadcast production for APPLE. 

  • iPad2 International launch (9 countries)
  • iPhone 4S National launch
  • MacBook Pro Retina Global launch (10 countries)
  • Global spots for iPad, iPhone, Mac and Siri 

Population & Development International, Bangkok Sept. 2009 - June. 2010

Producer/Writer :: Created six documentary videos to serve as tools in propagating the advances made by PDI since winning the Gates Global Health (2007) and the Skoll Foundation (2008) Awards. Topics include the successful micro credit program, The Village Development Partnership, and other philanthropic projects facilitating education, community empowerment, economic development, health and environmental conservation in poor areas around SE Asia.

Modernista!, Boston.  March 2005 - Sept. 2009

Art Buyer/Print Producer :: worked within the Creative Department to procure required art, produce photo shoots, oversee retouching, and final delivery. Worked closely with Business Affairs to negotiate talent rates, usage, and licensing for all artwork.

  • Palm Pre
  • Cadillac
  • Plane Sense
  • HUMMER
  • (RED)

Producer/Associate Producer :: worked closely with Executive Producers on HUMMER, Cadillac, TIAA-CREF, Hearts On Fire launch campaigns and a U2 music video. Assisted the bidding, actualized jobs, covered shoots, editorial, telecine, on-line sessions, mixes and final delivery. Produced interactive work, videos, and radio spots, and helped train Assistant Producers.

  • Cadillac
  • HUMMER
  • TIAA-CREF
  • Hearts on Fire
  • (RED) 
  • Palm Pre
  • Good Sports
  • Stop Handgun Violence 

Paramount Classics, Los Angeles.  Jan. 2004 - May 2004

Credited Intern :: Worked in the Acquisitions department as part of the creative think tank and marketing execution team for all films in distribution: 

  • The Machinist
  • Love Me If You Dare
  • United States of Leland
  • Mean Creek
  • Northfork

EDUCATION

University of Cambridge, Cambridge: MSt in Creative Writing / 2016 

UCLA Extension School, Los Angeles: Art of Creative Non-fiction & Screenwriting 

Emerson College, Boston: BS in Speech & Marketing Communication / May 2006  

American University of Paris, Paris: French & Political Science / Spring 2002

School of the Museum of Fine Arts, Boston: Intro to writing Children's Books

Colegio Bolivar, Cali, Colombia / June 2000 


http://www.linkedin.com/in/alejandraravassa